Cookie Policy.

Cookies are small files stored on your device. We group them into three categories. You choose which categories to allow when you first visit and can change your choice anytime from Cookie settings.

Necessary.

Always on. These keep the site running.

• Session and security cookies.
• Form submission and error reporting.
• Remembering your consent choice (cowy_consent_v1).
• Attribution helpers so a signup credits the right campaign (cowy_utm, cowy_vid).

Analytics.

Off until you accept. Controls anonymous usage measurement.

• Our own site analytics: which pages are viewed and which campaigns bring people in.
• Google Analytics and other nonessential analytics tags loaded through Google Tag Manager, if activated later.

Marketing.

Off until you accept. Controls advertising and remarketing tags.

• Meta Pixel and Meta Conversions API. If you accept, we may share a hashed version of your email or phone (SHA-256) with Meta so campaigns can be measured. We never send child age, breastfeeding, or survey text to Meta.
• Google Ads, TikTok Pixel, and other advertising or remarketing tags if activated later, always through Google Tag Manager and gated by this category.
• Meta cookies _fbp and _fbc for ad measurement.

Google Consent Mode v2.

The site uses Google Consent Mode v2. Until you decide, ad_storage, ad_user_data, ad_personalization, and analytics_storage are all set to denied. When you make a choice, we update those signals so downstream Google tags follow your preference.

Signup forms still work.

Rejecting nonessential cookies does not block the site or the signup forms. Your signup will be saved to Brevo because you submitted it, but we will not report that submission to Meta or run advertising measurement on it.

More detail on data handling in the Privacy Policy.